FiftyGolds India | Sports Branding & Sponsorship
Sports | Indian Sports Opportunity Window
The benefits of incorporating sports in Indian culture and schools, at multiple societal levels can range from direct health outcomes to cohesiveness in Indian society.
India is a sleeping giant in sports. And yet the sports slumber of India continues. IPL Indian Premier League and Cricket have shown to the top politicians of India what is possible if there is relentless focus and excellence in sports.
By current estimates, IPL itself has carved out a fifteen billion dollars industry from sports, for India. In 2010, the IPL became the first sporting event to be broadcast live on YouTube. Riding on the success of the IPL, many other Indian sporting leagues like Kabaddi have been established. In 2022, the brand value of IPL cricket league was estimated at north of ₹90,038 crore or US$11 billion.
WPL or Womens Premier League sponsored by the Tata Group is also on the cusp of being a great economic success.
India is a nation of almost 130 billion people. At Paris Olympics 2024 India secured nil Gold Medals. This website is an attempt to explore, diagnose, the state of Indian sports and future possibilities for sporting excellence by Indian athletes.
Indeed there are structural issues. Let us identify them as India prepares for LA 2028. Motivation, Gene Pool, Infrastructure, Facilities, Coaches, Training, Diet, Nutrition are all contributing factors.
Investment, strategy and direction in Indian sports can have multiple benefits for an aspirational and young India.