Sports News | India Sports Events

India and Indians learnt a very important lesson from the Paris Olympics 2024. This lesson came about with the sad disqualification of a woman wrestler due to being overweight by 100 grams in her Women Wrestling 50 kg Category final. This story is etched in the minds of Indians who follow sports on a daily basis.

What was this lesson ? Indians came to realize that sometimes making representations at the highest levels just do not work in international and in competitive sports. How can you disqualify a wrestler for being 100 grams over weight in her category, even though she was not drinking water, having food and had even cut off her hair ?

Of course, sports is not just about medals. The very fact that one has prepared, kept oneself fit and well, looked after the body and the mind, and competed with the best in the world, without fear or favour. That itself is the Medal. A medal that life gives everyone of us.

But a medal would be nice if one competes on the biggest stage for India.

A medal is also a reflection and validation that a nation has the necessary processes, infrastructure, systems and talent in place to aim for the best, at the important stages on which sports is played. And of course, the fans are happy.

At FiftyGolds we try to open source the search for sporting excellence by India. This is the mission statement of FiftyGolds India.

We welcome your thoughts, ideas and suggestions regarding sports and what India needs to do. Do feel free to share your thoughts.

A large sporting event presents many different types of challenges. These range from investment, financing, logistical, management.

At the same time such large sports events are an advertising opportunity and a branding gold field for global, international, national as well as regional industry sectors, business leaders and brands. Olympics are an opportunity for many sectors of economy to reap advantages of branding through global competitive sports and coming together of national sporting aspirations and economic growth through sports.

FiftyGolds recognizes and champions these advertising and branding goals for the Indian economy, industries, trade and business.

The Paris 2024 Olympics recognized that partners are essential stakeholders in both the four year build ip as well as successful staging and delivery of the numero uno sports event of the world.

IOC had put in place a structure for partners to strengthen the appeal and reach of their brands. They had a programme of Worldwide Partners ( members of IOC's TOP programme) and National Partners.

Leading brands like Allianz and Toyota were key to the successful and memorable delivery of the Paris 2024 Paralympics.

No doubt, the host nation of France and the host city of Paris too reaped handsome rewards and projected their soft power in diplomacy and world affairs.

India is a nation of almost 130 billion people. At Paris Olympics 2024 India secured nil Gold Medals. This website is an attempt to explore, diagnose, the state of Indian sports and future possibilities for sporting excellence by Indian athletes.

Indeed there are structural issues. Let us identify them as India prepares for LA 2028. Motivation, Gene Pool, Infrastructure, Facilities, Coaches, Training, Diet, Nutrition are all contributing factors.

Investment, strategy and direction in Indian sports can have multiple benefits for an aspirational and young India.