FiftyGolds India | Sports Branding & Sponsorship
Of course, sports is not just about medals. The very fact that one has prepared, kept oneself fit and well, looked after the body and the mind, and competed with the best in the world, without fear or favour. That itself is the Medal. A medal that life gives everyone of us.
But a medal would be nice if one competes on the biggest stage for India.
A medal is also a reflection, and a validation, that a nation has the necessary processes, infrastructure, systems and talent in place to aim for the best, at the important stages on which sports is played.
FiftyGolds website is an attempt to probe the need for reflecting on sporting processes, systems. It is also to remind ourselves of need for validation of a strategy where sports is taken as a way of life, to improve multiple aspects of the India story.
India is a nation of almost 130 billion people. At Paris Olympics 2024 India secured nil Gold Medals. This website is an attempt to explore, diagnose, the state of Indian sports and future possibilities for sporting excellence by Indian athletes.
Indeed there are structural issues. Let us identify them as India prepares for LA 2028. Motivation, Gene Pool, Infrastructure, Facilities, Coaches, Training, Diet, Nutrition are all contributing factors.
Investment, strategy and direction in Indian sports can have multiple benefits for an aspirational and young India.
Paralympics medalist and PCI President Devendra Jhajharia has made an enormous promise on behalf of the athletes after their best-ever performance at the 2024 Paris Paralympics. He said that for the 2028 Los Angeles Paralympics, the Indian contingent would be aiming for 40-50 medals and aspires to be unstoppable. पचास स्वर्ण